
About the Kurator
Hi, I’m Eden — the founder and curator of Kurated. I’m so happy you’re here.
Kurated was created for those who feel overwhelmed by all the noise around K-beauty. It’s not about trends. It’s not about chasing more. I grew up in Korea watching my mom and grandmother care for their skin as a daily ritual — slow, simple, and intentional.
As Korean beauty became popular globally, it also became confusing. So many options, yet it’s hard to know what truly works. I wanted to cut through the noise and focus on products grounded in care — not hype. So I did what we all do when we’re unsure: I asked people I trust. Just like when you’re looking for a good doctor, I turned to friends, colleagues, even a friend’s brother for honest, personal recommendations.
Then I started meeting founders face-to-face — listening to their stories and learning the values behind their formulas.
Kurated isn’t here to offer everything. It’s here to offer the right things — carefully chosen, deeply rooted, and shared with intention.
Thank you for being part of the beginning.
With care,
Eden
Your Kurator